Social Media Campaigns

At PBS I supported a range of social media campaigns that worked hand in hand with our broadcast, print and digital efforts. I collaborated with designers and marketing partners to adapt key art, shape messaging and create cohesive social assets that extended the look and feel of each campaign. Projects like The Black Church and the Muhammad Ali documentary required close coordination across teams to keep every touchpoint aligned. My goal was always to make sure the social pieces felt fresh, engaging and fully connected to the larger campaign story.