As a digital and print producer, I’ve had the chance to work on many meaningful campaigns throughout my career, from national promotions to community-focused creative. One of the projects I’m most proud of is the Muhammad Ali documentary campaign for PBS. This four-part Ken Burns series honored Ali’s legendary life, and the creative team rolled out a bold mix of print pieces, digital banners, social graphics and large-scale murals across four major cities during a three-week paid media push.

I played a key role in shaping the look and feel of the campaign by managing the key art development that set the foundation for every asset. I partnered closely with designers, vendors and local artists to guide the creative direction and coordinate mural artwork that celebrated Ali’s story with the scale and spirit it deserved. My focus on collaboration, process and creative alignment helped bring the campaign to life in a way that felt powerful, cohesive and true to his legacy.